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Privacy Policy

Effective 20 February 2017

CloudPractice Pty Ltd trading as Practifi (“Practifi” or the “Company”, “We”, “Us”, “Our”) is committed to secure and trustworthy Internet commerce and the individual’s right to privacy. This privacy policy describes how we handle your personal information.

Websites Covered

This privacy policy covers the information practices of the websites that link to this privacy policy, namely, * and collectively referred to as “Practifi Websites” and the Practifi cloud-based business management system, referred to as “Practifi Application”.

Practifi Websites may contain links to other websites. Practifi is not responsible for the information practices or the content of such other websites. If you submit personal information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy policy of any website you visit.

Practifi Websites also include social media features, such as the Twitter button and widgets or interactive mini-programs that run on our site. These features may collect your IP address, the page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the company providing it.

Information Collected

When you express an interest in obtaining information about Practifi and its products and services, We will ask for personal contact information.

As you navigate the Practifi Websites, Practifi may also collect information through the use of commonly-used information-gathering tools such as web beacons and cookies. Information collected includes standard information from your web browser such as your Internet Protocol (IP) address, browser type, operating system, referring/exit pages, links clicked and actions taken while browsing.

When you purchase Practifi’s products or services, We will collect billing and profile information.

Use of Information Collected

Practifi uses the information collected to perform the services requested. We may also use this information to:

  • Send requested product or service information
  • Send product updates
  • Respond to customer service requests
  • Administer your account
  • Send newsletters
  • Send marketing communications
  • Respond to questions and concerns
  • Improve our website and marketing efforts
  • Conduct research and analysis
  • Respond to enquiries regarding career opportunities

Website Navigational Information

Practifi uses commonly-used information-gathering tools, such as cookies and web beacons, to collect information as you navigate Practifi Websites (“Website Navigational Information”). This section describes the types of Website Navigational Information that may be collected and how this information may be used.

Cookies and Other Tracking Technologies

A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. Technologies such as cookies, beacons, tags and scripts are used by Practifi and some of our business partners and affiliates. These technologies are used in analysing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We use session cookies to make it easier for you to navigate our site. A session cookie expires when you close your browser. Cookies enable us to track and target the interests of our users to enhance the experience on our site.

Enabling these cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience. You can delete or block these cookies, but if you do, some features of this site may not work as intended.

How to Control Cookies

You can control and/or delete cookies as you wish. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services may not work.

Web Beacons

Practifi may use web beacons alone or in conjunction with cookies to compile information about customers and visitors’ usage of Practifi Websites and interaction with emails from Practifi. Web beacons are clear electronic images that can recognise certain types of information on your computer, such as cookies, when you viewed a particular website tied to the web beacon, and a description of a website tied to the web beacon. For example, Practifi may place web beacons in marketing emails that notify Practifi when you click on a link in the email that directs you to one of the Practifi Websites. Practifi uses web beacons to operate and improve our websites and email communications.

Practifi may use information from web beacons in combination with data about customers to provide you with information about Us and Our services.

Log Files

As is true of most websites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp and/or clickstream data. We may combine this automatically collected log information with other information we collect about you. We do this to improve the services we offer you.

Sharing of Information Collected

We will share your personal information with third parties only in the ways that are described in this privacy policy. We do not sell your personal information to third parties.

We may provide your personal information to companies or their websites that provide services to help us with our business activities such as customer support or billing for our services. These companies are authorised to use your personal information only as necessary to provide these services to us.

We may also disclose your personal information in the following ways:

  • As required by law such as to comply with a subpoena, or similar legal process.
  • When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
  • To Our third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use billing information except for the sole purpose of credit card processing on our behalf.
  • To any other third party with your prior consent to do so.

To facilitate Practifi’s global operations, We may access such information from around the world, including from other countries in which Practifi has operations. This privacy policy shall apply even if Practifi transfers data about customers to other countries.

Customer Testimonials

Practifi may post lists of customers and testimonials on Practifi Websites that contain information such as customer names and titles. To request removal of your personal information from our blog or forum, or to have reference to you or your company removed, or to have your testimonials removed, contact us.

Communications Preferences

Practifi offers customers and visitors who provide contact information a means to choose how we use the information provided. You may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of our marketing emails.

Customers cannot opt out of receiving transactional emails related to their usage of Practifi.

Updating Your Information

Contact us if you would like to review and update your personal information to ensure it is accurate. We will respond to all requests for access, to correct inaccurate data, update information, or delete information within 15 business days.

If you would like to update or change your password, you may click on the “Forgot your password?” link on the login page. You will be required to provide your username then a system generated password will be created and sent to the email address indicated on your profile. The email will contain a link where you can change your password.

Your Data

Practifi’s customers may submit data to the Practifi Application for hosting and processing purposes. Practifi will not review, share, distribute, or reference any such data except as provided in the Practifi Master Subscription Agreement, or as may be required by law. In accordance with the Practifi Master Subscription Agreement, Practifi may access such data only for the purpose of providing the Practifi Application, preventing or addressing service or technical problems, at a customer’s request in connection with customer support matters, or as may be required by law.

Service Provider, Sub-Processors/Onward Transfer

Practifi may transfer personal information to companies that help us provide our services. Transfers to subsequent third parties are covered by the provisions in this privacy policy regarding notice and choice and the service agreements with our customers. We may use sub-processors in order to provide customer support on behalf of our Customers.

Integrated Systems

Practifi’s customers may integrate other systems, including those available via the AppExchange, into the Practifi Application for their own business purposes. Practifi has no visibility over the privacy controls within those systems. Practifi’s customers should familiarise themselves with the privacy controls of those systems.

Access to Data Controlled by our Customers

Typically, Practifi is a data processor and has no direct relationship with the individuals whose personal data it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct queries to the appropriate Practifi customer. If a customer requests our assistance in the removal of data we will respond to such requests within 15 business days.

Data Retention

Practifi will retain your information (including customer data we collect on behalf of our customers) for as long as your account is active or as needed to provide the Practifi Application, and as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, or as otherwise reasonably necessary for our business purposes.

Practifi’s customer data and the data stored by Practifi’s customers is stored with Practifi customers should ensure they have read and understood’s privacy policy as published at their website


The security of your personal information and our customers’ information is important to us. When you enter sensitive information (such as login credentials) on our platform login, we encrypt the transmission of that information using industry standard SSL. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. Contact us if you have any questions about our security.

Without limiting the generality of this privacy policy, in addition to information gathered through Practifi Websites or submitted to its Services, Practifi may obtain information through applications (“Mobile Applications”) that customers or their authorised individuals (“Users”) download to, and run on, their mobile devices (“Devices”). Mobile Applications provided by Practifi and may obtain information from, or access data stored on, Users’ Devices to provide services related to the relevant Mobile Application. For example, a Mobile Application may: access a camera on a User’s Device to enable the User to upload photographs to the Services; access the call history on a User’s Device to enable the User to upload that information to the Services; access calendar information on a User’s Device to enable the User to match meeting attendees with contacts submitted by the User to the Services; access the geographic location of a User’s Device to enable the User to identify contacts submitted by the User to the Services who are nearby; or access contact information on a User’s Device to enable the User to sync contact information between the information that is stored on the User’s Device and the information that is submitted to the Services. Information obtained to provide Mobile Application services may include information obtained in preparation for anticipated updates to those services. Mobile Applications may transmit information to and from Devices to provide the Mobile Application services.

Mobile Applications may provide Practifi with information related to Users’ use of the Mobile Application services, information regarding Users’ computer systems, and information regarding Users’ interaction with Mobile Applications, which Practifi may use to provide and improve the Mobile Application services. For example, all actions taken in a Mobile Application may be logged, along with associated information (such as the time of day when each action was taken). Practifi may also share anonymous data about these actions with third party providers of analytics services. In addition, if a User downloads a or Practifi Mobile Application after clicking on a third-party mobile advertisement for the Mobile Application or for or Practifi, the third-party advertiser may provide those parties with certain information, such as the User’s Device identification information, which may then be used to track the performance of its advertising campaigns.

Customers may configure Practifi and Mobile Application services, and the information accessed or obtained by the Mobile Application on a User’s Device may be affected by the customer’s configuration. In addition, if a customer purchases more than one Service from and its affiliates, a Mobile Application may be designed to interoperate with those Services; for instance, to provide a User with access to information from any or all of those Services or to provide information from a User’s Device to any or all of those Services. Information accessed or obtained by the Mobile Application on a User’s Device may be accessible to the customer and its organisation, depending on the intended functionality of the Mobile Application.

Notices and contractual terms related to a particular Mobile Application may be found in the relevant terms of service for that application. The Company encourages you to review the Service Agreement or relevant terms of service related to any Mobile Applications you download, install, use, or otherwise interact with to understand that Mobile Application’s information practices. The Mobile Application’s access to information through a User’s Device does not cause that information to be “Customer Data” under Practifi’s Master Subscription Agreement with the customer or under this privacy policy, except as follows: To the extent that a User uses a Mobile Application to submit electronic data and information to a customer account on the Practifi Application pursuant to the Practifi Master Subscription Agreement, that information constitutes “Customer Data” as defined in such agreement, and the provisions of that agreement with respect to privacy and security of such data will apply.

Changes to This Privacy Policy

Practifi reserves the right to update this privacy policy to reflect changes to our information practices. We will provide notification of material changes to this policy by updating the effective date at the top. We encourage you to periodically review this page for the latest information on our privacy practices.

Contacting Us

Questions regarding this privacy policy or the information practices of Practifi should be directed to:


c/o Privacy Representative
Level 12, 309 Kent Street
Sydney NSW 2000