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Growing financial advice the world over

Our clients are trusted to grow the prosperity of millions of customers around the world. Our job is to make that an easier, more connected and more delightful experience than ever before.

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Meet Our Leadership Team

“Growth infuses everything that we do. It’s at the core of our entire design. Our job is to make life easier for you, our clients, so you can grow the wealth and prosperity of yours.”
Adrian Johnstone, CEO

Chief Executive Officer

Adrian Johnstone
Chief Executive Officer

Adrian has over 20 years experience helping advice businesses of all sizes leverage technology for growth.

A regular presenter at industry events in Australia and United States, Adrian offers deep insight into the technology needs of advisors. Adrian owns Practifi’s go-to-market strategy and direction globally.

Chief Operating Officer

Emily Wilcox
Chief Operating Officer

With a track record for outstanding customer service in financial services and technology, Emily leads Practifi’s operations across Australia and the United States.

Emily’s background in law and management consulting drives Practifi’s expansion plans from the ground up, with a relentless focus on client success and shared growth.

Our Offices

PO Box Q217, Queen Victoria Building
Sydney NSW 1230
+61 2 8005 6557

United States
226 N Morgan St, Suite 500
Chicago IL 60607
+1 312 489 8497

Press & Media

For all press, media and PR enquiries, please get in touch at:

Integration Partners

Interested in integrating with us? Contact our alliances team at:


To learn more about investing in Practifi, contact us at: