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Practifi integrates with SS&C’s Black Diamond as it launches into the U.S. market

SYDNEY, AUSTRALIA 30 April 2018: Practifi, the business management platform for financial advice, has today announced an integration with SS&C Advent’s Black Diamond Wealth Platform, an award-winning, leading portfolio management and reporting solution used by more than 1,100 advisory firms.

Practifi helps advisors engage with their clients and scale their businesses. The platform provides a single source of truth for client information, pulling together all of the disparate systems that are used to run a financial advice business, including CRM, operations, compliance and process automation.

The integration empowers financial advisors to offer better quality advice to their clients, with easy access to accurate portfolio data in a client context. Advisors will benefit from seamlessly synchronising portfolio balances and information between the two platforms, increasing visibility, enabling efficient portfolio rebalancing and more.

“With the Black Diamond integration, advisors will be able to offer better quality advice to their clients, with lower risk and more efficiency whilst maintaining up to date portfolio data” explained Glenn Elliott, CEO of Practifi.

The Black Diamond Wealth Platform provides powerful portfolio management and reporting functionality, driven off its data feeds from more than 900 custodians.

Steve Leivent
SVP, Advisory of SS&C Advent

About Practifi

Driven by a passion for customer experience and best-in-breed solutions, Practifi is a cloud-based business management platform that boosts the growth, profitability and efficiency of wealth management companies with a focus on customer service. From pipeline and productivity management to rich analytics, its innovative suite of features allows financial advice and management firms to integrate and automate their processes while maximising revenue and strengthening customer relationships.

About SS&C Advent and Black Diamond

SS&C Advent is a global provider of investment and financial software-enabled services and software. The Black Diamond wealth platform, APX, and Axys deliver innovative portfolio management, reporting, client communications, rebalancing and other capabilities to advisors and wealth managers to help delight clients and grow business.

SS&C is a global provider of investment and financial software-enabled services and software for the global financial services and healthcare industries. Founded in 1986, SS&C is headquartered in Windsor, Connecticut and has offices around the world. Some 13,000 financial services and healthcare organizations, from the world’s largest institutions to local firms, manage and account for their investments using SS&C’s products and services.

Visit http://blackdiamond.advent.com/ for more information.